Why a Billboard?
In today’s busy and fast-paced life, a billboard is perfect for reaching people on the go. Increasingly people are spending less time at home, and as a result are less exposed to traditional media like TV, radio, newspapers and magazines. Billboards are woven into the fabric of our day-to-day lives, they are unmissable and can’t be switched off.
Why Outdoor Advertising?
By advertising on a billboard you can:
- Launch a brand, build and maintain brand awareness cost-effectively.
- Create a big Impact and reach mass audiences cost-effectively.
- Target specific audiences and markets with high frequency – ie, shoppers, business travellers, AB’s, teens, store catchment areas.
- Multiply the effect of other media, by reinforcing the message over a longer period.
- Provide a ‘path to purchase’, converting brand awareness into consumer purchase behaviour.
Make an Impact
Dominant visibility, larger-than-life images and strong branding that stands out from the environment – billboard’s impact is largely determined by the creative. The outdoor medium achieves great cut-through because it’s not competing with a plethora of other advertisements, as is the case with other media environments. And in the case of HiWaya, all of our billboards reach over the highway ensuring that they stand out above the smaller billboards on the sides.
Reach mass audiences
Outdoor advertising provides a continuous presence 24 hours-a-day, 7 days-a-week, and reaches audiences that other media find hard and cost-prohibitive to attract.
Whether you are driving past in a car, standing in a bus shelter, waiting for a train at a station or boarding an aeroplane. Billboards are there to entertain, inform and stimulate your senses.
Compliments other media
Billboard advertising is a reminder medium, when other activity tapers off. Cost-effectively reaches audiences that are cost-prohibitive for other media to reach. Is a strategic, cost-effective way to maintain brand awareness between bursts of other media activity.
Achieve sustained awareness
Unlike TV advertising that is on and gone in 30 or 60 seconds, a newspaper ad that appears once week, or a radio ad fighting to be heard – billboards stand alone. Every ad there every day – 24/7.